A block of text can either be flushed left or flushed right.įinally line spacing is the area in between each line in a block of text, the line spacing can be changed depending on how easily you want the text to be read, if the spacing is too narrow or wide it can be difficult to read. Rag is usually refers to the uneven vertical margin of a a block of text. Justified text is when both the left and right edges of the text a both even. Type setting is where a block of text sits on a pageĬentered type is classified as lines of uneven length on a central axis It is important for a design to have balance, contrast and a clear path for the eye. Layout is the positioning of various elements on a page in order to create a good balance and contrast between positive space and the elements on the page. Layout, Hierarchy and the Grid.ĭavid then proceeded to give us a presentation on Layouts Hierarchy and the Grid system so we could be prepared to use all of these concepts in our type specimen poster. The poster has to contain 3 paragraphs of text, the first being about the person who designed the typeface, the second about the typeface and the third about the context it is intended to be used in. The poster has to be A2 in size, portrait or landscape and must be only in monochrome. The font that I have been given by David is Avenir. We have been asked to create a type specimen poster based on a font that David has assigned us. This week we were given the brief for our main outcome for the type module. I feel this benefits the type specimen poster because it makes the blocks of text easier for the viewer to read and gives a sense of a stronger grid system within the piece. So I changed the paragraphs so they instead fitted across two columns with two vertical edges. David said that my line lengths were too long so I decided to scrap the way the paragraphs where wrap around the diagonal edge of the A and instead also take his advice about using the grid system and layout more. I also decided to change the formatting of the three blocks of text on my poster. Including the special characters in the poster shows the potential of the typeface. In response to this I decided to add in an extra row of special characters in the letter and the number part of my poster. More exploration of layout and your grid system may benefit.Body copy set well but the line length is too long.Opacity gives the final piece depth and the tint on the background works successfully.This week I decided to develop my type specimen poster in response to my feedback I received from David.
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