![]() You may want to buy an inexpensive smartphone microphone. If you’re using your cellphone microphone, position yourself within two feet of it so that your voice is clear. Choose a quiet location – one that doesn’t create an echo or have background noise. If your location lacks natural light, regular lamps or LED lights can provide a full spectrum of light for optimal brightness. Too much light from behind will cast shadows over your face. ![]() Ideally, you want natural light coming from in front of you. And if you plan to walk and talk, a stabilizer can help you avoid that shaky look. And something simple and handy, like a mug, can prop up your phone and hold it steady.įor a more permanent solution, cellphone tripods are an inexpensive way to get your positioning right. Books or stools can help you achieve the right camera height. ![]() No one can see what’s behind your camera, so get creative with your setup. Be sure to position your phone horizontally to capture a widescreen shot. Ideally, your head should almost reach the top of the frame. ![]() You want to shoot from eye-level, so viewers aren’t looking up at you. This means your main piece of equipment is already in your pocket or purse. Most smartphones offer decent video quality. Making your videoĪ few factors go into creating an effective do-it-yourself video. If you’re inspired by their content, don’t be intimidated – you’ll get the hang of it pretty quickly. Her videos address topics that help Clients navigate uncertain times.ĭeanna McLay, CFP, CLU, and her colleagues at Precedence Private Wealth use video to explain topics such as investing, insurance, tax rules and the value of advice. In one minute, he breaks down a timely subject for Clients and gives them a call to action to think about.ĭuring social distancing measures, Jasmine Marichic, CFP, started using video to connect to Clients and prospects. Martin, CLU, publishes his Monday Morning Money Minute on LinkedIn every week. That’s why there’s a growing number of advisors making use of DIY video marketing to build their credibility and connect with Clients:Įdward J. The more natural “home video” look can be an asset in terms of connecting with your audience. The fact is, it’s easier than you might think to shoot, edit and post your own video. Outsourcing the job is one solution, but not everyone has the budget for a professional production. Or they feel they lack the technical knowledge to do the shoot properly. Some advisors worry about looking unprofessional shooting video with their phone. And with the COVID-19 distancing rules, the use of video is more practical than ever. You’ve heard the advice many times: “Why don’t you try video marketing?” You know it’s an effective method of communicating, with more advisors using it all the time. Bring emotion to your voice and subtle gestures when sharing your background or explaining an idea.ĭo-it-yourself video marketing: How to shoot videos at home or in your officeīy Alison Campbell, Sr.Speak as if you are having a conversation with a client, not following a script.You want to appear natural and confident in your video.Draw on your personal life experience and how it influences your professional goals, and its value to Clients. A compelling story will inspire viewers and reveal why you do what you do – the meaning behind your work. Start with your why.Ĭreate a one-page key message summary with four to six main points. Whether that’s attracting the right people, making an impression, warming up referrals, or re-connecting with Clients is up to you. Your video should work to reach different groups from cold to warm prospects, COIs, and Clients. What are you trying to achieve? How will you track and measure the success of your video? Who are you trying to reach? Consider how your video will play a role in your business objectives.
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